BAT is a blockchain-based digital advertising platform that improves the efficiency of digital advertising, while blocking malvertisements (ads that install malware) and trackers. This platform improves communications between advertisers, publishers, and users. Advertisers pay publishers for services and users for attention with BAT tokens.
BAT is an open source, transparent, decentralized and efficient project that was first to develop a digital advertising platform in the blockchain industry. In addition, the team behind the BAT project is very strong. It has established a wide network of users, advertisers, and publishers, and is working on expanding partnerships. This project has a good token economy and an active ecosystem that makes BAT competitive in the market.
BAT is one of very few cryptocurrencies with a legit use case and working product. It is already positioned for mass adoption through its complementary product, Brave Browser with 5.5 million active monthly users within only a month of its release. Brave is available as a fast, free, secure web browser for your PC, Mac and mobile devices. It combines privacy with a blockchain-based digital advertising platform, and offers 3-6x faster browsing than other browsers. The built-in ad blocker prevents tracking and provides security protection with optimized data and battery performance. At the end of November, Brave browser reached 10.4 million Monthly Active Users. Through Brave, BAT will be used to pay content creators and publishers through tips by loyal fans and users will also earn BAT for viewing ads.
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